11/20/2013

Spark Session: A fashion & Beauty Blogger conference



Greetings everyone,
This year I decided to attend the first annual Spark Sessions fashion and beauty blogger conference, which took place in Toronto at the Centre for Social Innovation from Nov. 16-17. I never imagined myself going to an event like this for blogging, but it made sense for individuals to gather together with similar interests and exchange information, so I opted to go. The conference was two days full of networking and hearing from expert panels. They covered many diverse topics, from branding to Public Relations. We also heard from two iconic Canadian women, Jeanne Beker and Elaine Lui, also known as lady gossip, who shared their wisdom about the industry. During the event we also had a chance to sample some amazing makeup products and chat with some representatives  from the conference’s major sponsors: Smart Set, Almay cosmetics, Tria, Benefit cosmetics, Blossom lounge, Charming Media, Pure + simple, Spa finder, Fresita, and Bio Seaweed Gel. Breakfast, lunch, and refreshments were included and on Saturday there was an after party, which included manicures and cupcakes! Lastly, we received some amazing swag bags, full of goodies!
This conference held true to its name by sparking inspiration and good conversation for many bloggers at different levels. It also opened my eyes to the whole technical side of the industry, and how much bigger this community really is. Enjoy the pictures and scroll to the end where I will share some tips that I learned from the event to all my readers. I encourage you all to attend this conference last year, and if you are not living close by, I encourage you to make the effort to attend one in your area.


5 Tips to take your blog to a new level
1.      One word: social media. Utilize it to reach out to more people, but make sure you connect it back to your blog
2.      Take risks-- “"If you are looking for success...you have to color outside the lines and blaze new trails"-Jeanne Beker
3.      You and your blog are brands, so be aware of your conduct
4.      Aesthetics and content are important
5.      When wanting to work with a brand, do not go to the brand directly, find the PR  company behind the brand.

Until Next time
Sincerely Miss J 
Picture Provided by Gretchen


@smissjblog